Sensory-friendly shopping at Penneys

Every Sunday, for the first hour of trading, Penneys offer a Sensory Friendly Hour.

During the Sensory Friendly Hour there will be:

  • Reduced noise

  • Reduced till sounds

  • Reduced lighting* (*Please note that not all stores offer reduced lighting. Visit your local store page to find out more).

  • No in-store announcements

  • Additional assistance available

  • As always, assistance dogs welcome.

 You can navigate a typical Penneys store using their Sensory Map – that highlights areas of high sensory input, and explore a step-by-step guide of the store experience using a visual guide.

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